In 2015, Varner is represented in 8 countries. Volt focuses on boys and men between 19–35 years of age, who want clothing that represents both fashion and lifestyle, while the WOW concept offers girls 8–15 years of age everything they desire in the way of clothing and accessories.Īlong with the continual establishment of new chains and stores, Varner has become increasingly international. In 2006, the chains WOW and Volt were established. In 2001, Varner enters a new market through the acquisition of Urban – a lifestyle store with roots in the skateboard and snowboard scene.
In 1995, Petter and Marius Varner take over the management of the company and the development of Varner continues in their hands. Varner is now represented in the low-price market for men, the volume market for the family, and with a jeans concept for boys, a fashion concept for girls and elegant clothing for women. Three years later, in 1994, the retail chain Vivikes (now Days Like This) was made a part of Varner. In 1991, the company Bik Bok was purchased. The jeans concept became a success and while Carlings opened increasingly more stores in Norwegian cities throughout the 1980s, Dressmann was in the process of becoming one of the largest retailers in the country.ĭressmann brought in substantial revenues through efficient operations, cost control and in particular, a high sales volume. The goal was to be the largest Levi's distributor in Oslo. In 1985, the first Carlings store opened on Storgata. The companies that did not naturally fit in with Varner's activities were gradually sold off.
In 1989, Varner acquired an owner's share of more than 90 percent in Jonas Øglænd AS, which thereby became a subsidiary of Varner.
This was a conglomerate group whose business activities included a bicycle factory, a work-clothing manufacturer, an insurance agency, property development and Norway's largest textile retail chain: the family concept Cubus. Dressmann stores subsequently opened at a record pace all over the country.Īt the beginning of the 1980s, the takeover of the stock exchange listed company Jonas Øglænd AS commenced. In 1967, the name Dressmann was launched in connection with a new store opening on Skippergata in Oslo. Three years later, yet another store opened in Oslo and another in Trondheim. The store was named “Frank Varner” and became a huge success. The company is privately held and unlisted.įrank Varner opened his first store on Thorvald Meyersgate in Grünerløkka, Oslo, in 1962. The company has since been taken over by Frank Varner's children Marius Varner, Petter Varner and Joakim Varner. During the later part of the 2000s Varner has had an average store growth of about 80 outlets. This was followed by the purchase of Cubus (1989), Bik Bok (1991) and Vivikes (1994).
In 1985 the group entered women's clothing, with the launch of Carlings. Five years later he launched the Dressmann chain. Varner-Gruppen was founded by Frank Varner in 1962 when he opened his first store. The group has more than 1,100 stores in total. The stores are located throughout Scandinavia, Finland, the Baltic Countries, Germany and Poland. Varner-Gruppen AS is a textile firm in Norway with approximately 500 stores around the country, including Bik Bok, Carlings, Volt, Cubus, Dressmann, Urban, Levi's Store and WOW.
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